Take the Brand Test....

How many of the below can you answer with clarity and 100% conviction?

• What makes your brand unique?
• What messages does your brand communicate?
• Who takes ownership of your brand?
• Think big!  What is your mission and vision?
• Describe a PERFECT customer experience.
• Internal organisation expectations v's reality....
• Do you have a strong visual identity?
• Mind your language!  Do you use and encourage the use of a "brand language" or key messages?
• Corporate reputation.
• Brand management.