Take the Brand Test....
How many of the below can you answer with clarity and 100% conviction?
- What makes your brand unique?
- What messages does your brand communicate?
- Who takes ownership of your brand?
- Think big! What is your mission and vision?
- Describe a PERFECT customer experience.
- Internal organisation expectations v's reality....
- Do you have a strong visual identity?
- Mind your language! Do you use and encourage the use of a "brand language" or key messages?
- Corporate reputation.
- Brand management.