My working life has been a blend of business management and ownership, marketing, graphic design, copywriting, photography and storytelling, always anchored in people, purpose and meaning.

I began my career in hospitality management in the UK at 19, before moving into the FMCG sector as a Business Development Manager with Diageo. It was there I developed a deep curiosity about the values that shape organisations, and the motivations of the people behind them.

For the past 14 years, I’ve worked as a freelance creative. For me, life is about creating, staying curious, and connecting through creativity, play and collaboration. Design, imagery and storytelling are my tools for building clarity, connection and impact.

I believe empathy, intuition and resonance are essential to making work that genuinely connects with the people who matter most, your community, your supporters, your people.

An advocate for using our individual and collective superpowers to contribute positively to the world, I naturally gravitate towards, and work closely with, not-for-profits, NGOs, social enterprises, B Corps and conscious businesses that are driven by values as much as outcomes.

A self-confessed foodie and coffee enthusiast, I get more than a little excited by off-beat experiences that break old rules while still paying homage to what came before. I’m drawn to the authentic, the unexpected and the meaningful, always with a sense of purpose and a touch of disruption.

I’m also a slow-fashion advocate with A+ thrifting skills, believing what we wear is an expression of who we are and a quiet way to make change. Choosing ethical practices and supporting small, local and artisan makers matters to me. Craftsmanship deserves celebrating, and our choices can uplift both individuals and communities.

P.S. I hold a Diploma of Commercial Arts (Graphic Design), a Diploma in Photography, a Diploma in Graphic Design (Advertising), several business management certificates, and a Diploma in Editorial Styling.